Gigi was born and raised in Paris where she worked for 8 years as a brand strategist for Al Dente, a creative agency that specializes in luxury brands such as Chanel or Dior. She moved to Los Angeles in 2010. Her journey took her to Skid Row where she initially worked as an assistant on a documentary. She soon immersed herself in the community and as she was walking the streets of Skid Row everyday, she couldn’t help but notice a form of beauty rising from the chaos. Some people’s outfits were so creative that it made her think of walking canvases. One day of January 2014, she grabbed a film camera and started a blog, The Swagabonds. The fashion brand was born from these beginnings.